By Gina, Sep 29, 2010 3:21 PM
If you're a regular visitor to DisneyStore.com, you most certainly noticed some pretty big changes to the site today. That's because DisneyStore.com just launched its new fully redesigned website featuring improved functionality, including easier navigation and faster page loading. To tell us more about the new DisneyStore.com, Megan Ford from the E-Commerce and Site Optimization Team agreed to answer a few questions.
Gina: What was the main reason for re-designing DisneyStore.com?
Megan: That’s an easy one…our guests! Through direct feedback and behavior, our guests told us that they loved Disney, but they wanted a faster, easier shopping experience. The site design project was initiated to significantly reduce page load times and enhance the browsing experience by surfacing more products and increasing navigation options.
Gina: Can you elaborate on the enhancements to the new DisneyStore.com?
Megan: First, it’s much faster; No more waiting for pages to load! Second, we have created a top-of-page navigation structure that allows the guest to choose how they would like to shop. Guests can visit landing pages for top product categories, characters, recipient gender & age, brands, occasions, etc. They can search, or they can go directly to a list of products from the 200+ links on our fly-out navigation. Third, we have added scrolling product displays to many of our key pages. Each of these displays constantly updates to show the 60 most popular products for each category. They really do make browsing fun! You can check them out on our homepage.
Gina: From start to finish, how long did the redesign take?
Megan: Ideas for an enhanced guest experience have been underway for years, but this new site project was officially launched in May of 2009 – so 17 months! After almost a year and a half of hard work, the team is excited to finally share the new experience with guests.
Gina: Will the new platforms allow for constant evolution of the site?
Megan: Absolutely. One of the largest benefits of the new site format is that it is flexible. We can quickly change product displays and navigation options as we continue to learn about how our guests want to shop. We can feature top products by favorite Disney characters one day, and top gifts by age range the next. And, there is more to come! We have additional site enhancements planned to roll out throughout the year.
Gina: Thank you for taking the time to discuss the new site. I can't wait to go shopping!
So, Buzz readers, what do you think of the all new DisneyStore.com?