Times Square Surprises in Store (and in-store)!
By Amy Lin, UGA Online Marketing DisneyStore.com, Nov 03, 2010 3:28 PM
The countdown continues as Nov. 9th draws nearer - less than a week until the grand opening celebration for our Disney Store in Times Square! Every morning after arriving to the office, I make my first stop to the kitchenette with my cow mug in my hand, and as I stand in the center of the building waiting for my tea bag to steep, I look around and see the excitement bubbling throughout the office at the anticipation of the opening of the new Disney store. This is a really big deal. A really, really big one.
I can’t unveil too many secrets but after some meet and greets with the big people involved, I can say I am tingling with excitement to see everyone’s reaction. It’s the same giddy, mischievous feeling we all get when we’re waiting for our loved one to open a present we got them that we know will make them light up with joy. Trust me when I say that the people here at Disney Stores really do have some magic up their sleeves on this one! We already gave a little peek at the scale of things to come with our huge digital billboard that was unveiled October 21st. This state-of-the-art digital billboard will continue to count down with you to the big day and will constantly display exciting new content about everything Disney. Underneath the digital billboard, smaller monitors are sprinkled across the Disney Store front, framing the grand double doors that will be flung open to all in a matter of days. Word has it that the shelves will be stocked with exclusive New York-themed Disney merchandise only found at the Times Square store, along with classic Disney merchandise and the magic and innovation of the all new Disney Store experience to a level you’ve never seen before - literally, since our Disney Store in Times Square is TWO stories tall! That’s all I can really say about our store for now! Oh, one more thing: all of Times Square is going to be celebrating with us so keep your eyes out on a whole bunch of Disney festivities!
Here is a video of the big billboard reveal that took place 2 weeks ago:
Don’t forget to join us on Tuesday, November 9th, for the Grand Opening Celebration as we unlock the key to imagination! ;) Who else is excited with me? Tweet, Facebook, or comment and tell me! For some added fun, tell me how many puns you can find in this blog post! (I'm a real cheese ball if you can't already tell. :P)


That billboard looks amazing Amy! I wish I could go to the Grand Opening (to ANY Disney Store for that matter. Haha). I hope everyone has fun and that the big day is a success! Say "Hi!!!" to Mickey for me! :D
Posted by: Vicki | Nov 03, 2010 at 05:52 PM
will there be any celebrities making appearances at the grand open?
Posted by: casey | Nov 04, 2010 at 11:37 AM
Hi, Casey. There will be lots of special guests at the Times Square Grand Opening Celebration.
Posted by: Gina | Nov 04, 2010 at 01:28 PM
Hi Vicki! Thanks for sharing your excitement with us! And thank you for your wishes! We'll be sure to post lots of pictures and videos on the blog to keep you in the loop! I'll definitely tell Mickey you say 'Hi!" :)
Posted by: Amy | Nov 05, 2010 at 10:10 AM
Hi Amy - so exciting! what time will the grand opening on Nov 9 begin?
Posted by: Lish | Nov 05, 2010 at 01:54 PM
what time is the times square disney parade going to be???
Posted by: e.m. Bowman | Nov 05, 2010 at 06:19 PM
Hi Amy, Visiting NYC on the 13th. We are lookiing forward to the new store!!!
Posted by: Diana | Nov 05, 2010 at 08:04 PM
I will definitely be there. I just hope I can get to see all the festivities during the ceremony. How early should we get there?
Posted by: Elizabeth | Nov 06, 2010 at 08:51 AM
My son loves disney. We'll be there!
Posted by: David | Nov 06, 2010 at 01:33 PM
This sounds really exciting! I would love to take my daughter, but I can't seem to find any specific info regarding the Grand Opening. What time do the festivities start? Is everything happening inside the store, after it opens to the public at 1, or will there be attractions outside prior?
Thanks, Kelly
Posted by: Kelly | Nov 08, 2010 at 10:02 AM
I can hardly wait to see the grand opening. Aden and Trevor are turning the Key tomorrow at 1:oo PM. Have fun! they and their family won the sweppstakes to attend the Grand opening.
Posted by: Chris | Nov 08, 2010 at 11:04 AM
E.M., Lish, Elizabeth, Kelly: The grand opening is at 1 p.m. tomorrow! Line-ups to enter the store begin at 12 p.m. That's all I can say about festivities for now! ;)
Posted by: Amy | Nov 08, 2010 at 02:08 PM