The Buzz

9 posts from March 2011

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Mother Gothel Makes A Dramatic Entrance - The Mother Gothel Limited Edition Doll Hits Stores; Win One on Just Jared Jr!

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 30, 2011 11:11 AM


MotherGothel4 Have you heard the buzz that has been circulating all around the kingdom?  To celebrate the DVD and Blu-Ray release of Tangled yesterday, Mother Gothel made a true-to-character dramatic and over-the-top arrival to select Disney Stores and DisneyStore.com as a Limited Edition Doll.

The gorgeous Mother Gothel Limited Edition Doll, complete with brush, cape, dramatic dark lashes and a head of full, curly black hair, is extremely limited in quantity: there are only 1,500 of her in the whole kingdom! (After all, we can only have so many villainous mothers running around, keeping an eye on all of us.) By 4:30 a.m. PST yesterday Mother Gothel was already sold out on DisneyStore.com  and as of 4 p.m. PST yesterday we were 90% sold through in stores. But fear not, my pet, if you are still aching to get one:  Just Jared Jr. is running a contest on their website today to win one Limited Edition Mother Gothel Doll that ends TONIGHT, March 30th at 11:59 EST! Click here to view the details and enter.

Hurry! Take it from your mumsy, this is one opportunity you don't want to miss!

 

 

 

 

For more detailed images of the Mother Gothel Limited Edition Doll click on the images below:

 

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Behind the Scenes: Those Magical In Store Events (And sneak peek at tomorrow's Tangled Adventure!)

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 25, 2011 11:41 AM

Happy Friday, everyone! The end of the work week means the coming of the weekend and this weekend, there’s something extra to be excited about: our Tangled Adventure Disney Store event! Ever wonder what it takes to plan one of these magical in store events? To find out I visited Lisa Nagato Kennedy, manager, Experiential Marketing. I actually sit really close to Lisa’s desk and I have to say, I have one of the best seats in the house here at the Disney Store Headquarters. Lisa’s desk area is always covered with fun materials that hint at the next store event and that make me feel like a kid again:  plastic jewels (remember our Princess Garden Party event?), Velcro balls, color banners and posters, and even a foam Perry the Platypus. I always find myself wandering over to look at (and play with!) what new activities she’s planning, so this interview was personally a favorite!

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Amy: Hi Lisa! You’re the creative mind behind all of our Disney Store events! Can you tell us a little bit about the objective of these events?
Lisa: The objective is to deliver ‘The Best 30 minutes of a Child’s Day’- the overall vision we have for Disney Stores. Anyone can go into a retail store but we want to give people another reason to come into ours, so they know that they won’t just be coming into buy something but that they will be coming in for an experience.

It’s a nice little surprise for guests that just happen to be in the store during one of our events. As a parent too, I know sometimes it is difficult trying to figure out where to take the kids on a Saturday. We host craft activities, scavenger hunts and dance parties for our younger guests! What’s great is there is no charge for our events and we always try to incorporate some kind of takeaway gift so our young guests have something to remember the event by. It’s really about the experience, about bringing the magic back to Disney Stores. I know I’m being repetitive, but it’s all about the experience- I can’t say that enough!

A: These events bring storytelling to life! How do you decide what story to focus on each month?
L: We have campaign events at least once a month to support a story we have in the store. This month we are focusing on supporting the Tangled story because of the Blu-Ray release! We are so fortunate to have so many stories to tell and that these stories are all stories our guests know well. We determine our events based on our marketing campaigns going on that month, holidays, and being socially conscious! One event in April will revolve around Earth Day and being socially responsible. On April 9th we are also having a Minnie's Masquerade event supporting Disney Junior. At this event guests will see a viewing of the Minnie's Masquerade episode before it is featured on Disney Junior and participate in Masquerade activities!

A: What is the process of planning a store event?
L:

1. First, we find out the company focus for that month and think about what story or what holiday we want to highlight.

2. Next, we brainstorm activities and try to see how we can keep the event as close to the story we are supporting as possible. For example, when we had our first Tangled event (before the movie came out) we knew we wanted to incorporate lanterns since they were important in the movie and we wanted to introduce this part of the story to our guests. We had to think about how we could use an activity to talk about the significance of the lantern.

3.  Then we plan out the details of the event, decide what materials we will need and purchase the materials for the event.

4.  We work with the creative department to determine what items we will need them to create and collaborate with the marketing team to see how we can support one another.

5. After gathering our materials we have to work with product integrity to make sure our products are safe for children.

6. Once the actual event is all planned out, I write all communication for how to execute the event inside the store. Because we have so many differently-designed stores we can’t carry out the events the same so I write different guides for different stores. For example, we try to use technology in our newly-designed stores. We also make sure that all materials and communication is received by the stores in advance, so the stores can prepare for the event.

7. Then it’s left up to the store to execute! This is where we really rely on our cast members. We give them some scripts and guidelines but it’s up to them to bring everything to life!

8. We do a recap after every event and look at feedback from the stores. We take all feedback and use it to improve our events because we want to make a great experience for our guests! For example, there were some complaints about one of our events being too crowded and guests having a bad experience. After hearing this feedback we lowered the number of guests per session.

A: Are there any challenges in planning these events?
L: We always have to keep product integrity in mind and of course, we have to plan all of this with a limited budget!

A: What do you love about your job?
L: Some people don’t live near Disneyland so to them, Disney Stores is their Disneyland. I love making that special experience for them. I love seeing the kids hugging cast members at the end of a store event because they had such a good time. I love seeing their faces light up because to me, that’s my biggest reward- it’s all about making the guest happy.

A: Any future events we should be really excited about?
L: Look out for Cars 2 in June! We have something really special planned!

Here’s an inside peek at tomorrow’s event! I didn’t want to give away too much to ruin the surprise but trust me, this is one adventure you won’t want to miss!

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Details about the event here:

You’re Invited to a Tangled Adventure at Disney Store! Let your hair down and get tangled up in a fun, exciting adventure at Disney Store. FREE activity sheet, games and fun!
Saturday, March 26th 12:00 pm - 2:00 pm

*Minimum age for participation is 3 years. Event subject to change or cancellation without notice. While supplies last. Call your local store for participation.

See you there!

Behind the Scenes: 9" Vinylmation Villains Photo Shoot

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 23, 2011 3:27 PM

You may remember the Vinylmation Villains photo shoot we did back in January when our 3" troublemakers invaded the Disney Store Headquarters (Click here to see the album). Well, as you already know, three new Villains arrived online and in select stores yesterday- in triple the size! We revealed pictures yesterday but thought we'd also share a behind the scenes glimpse of the kind of creative photo fun we have here at the Disney Store Headquarters.

To introduce these 9" Villains to the world we wanted to do another fun photo shoot in our building so we wandered all around the office looking for ideas and finding the best background to use.  We wanted something kind of cold, kind of grungy with a street-feel. (Kind of difficult in a magical office building like ours, right?) We ended up casting creepy long shadows against one of the walls in our stairwell and using brick portions of the building for a background. The idea to capture long shadows of our Vinylmation Villains actually came by accident when the camera flash went off and a quick Villains shadow was cast on the wall of the office stairwell. We thought it looked so mischeivously marvelous we kept using the camera's flash and adjusting until we got the shadows just right. You'll notice that our location (storage corner of the stairwell)  and the props we ended up using (cellphone and package of toilet seat covers) are a little bit out of the ordinary...


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We like to get creative over here at the Disney Store Headquarters and it just goes to show that ideas can really come in the most unlikely places with the most unlikely objects! Hope you liked the behind the scenes look- you can see our final photos in the previous post below!

Larger than Life - The 9" Villains

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 21, 2011 1:57 PM

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Mischief has taken on new heights and longer shadows now haunt the corners and stairwells of Disney Store Headquarters: Welcome the 9-inch Vinylmation Villains JuliusJumba and Maleficent to DisneyStore.com and select Disney Stores...

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Stay tuned for a behind-the-scenes look at our Vinylmation Villains photo shoot around Disney Store Headquarters!

For the Love of All Things Green! Happy St. Patrick's Day from Disney Store!

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 17, 2011 10:15 AM

St. Patrick's Day is today and it's time to get your green on. Who knows green best? Our spunky, lovable chameleon Pascal, of course! Take it from someone who could be any color of the rainbow but chooses to be green as his default. We're honoring him this St. Patrick's Day because out of all things green, he's our favorite this year!

Check out the Tangled bonus video below to find out how our green companion got his name:

Miss Pascal's  adorable green antics on the big screen? He can now come home to your very own screen: don't forget to pre-order Tangled in Blu-Ray and DVD to get your FREE lithograph set, plus $20 off a future online purchase of $40 or more, if you order by March 29th.

And aren't you lucky- more green things to love and FREE SHIPPING today on DisneyStore.com! Type in the code 'LUCKY' when you check out to get your St. Patrick's Day pot o' gold. What will you choose? Click on the products below to get your green on!

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Happy St. Patrick's Day and don't get pinched!

(Makes me wonder... it must be such a tease to try and pinch Pascal on St. Patrick's Day- anytime he changes a different color it's so easy for him to change back to green!)


In-Store Event: Get Tangled Up in Adventure!

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 11, 2011 8:00 AM

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You’re Invited to a Tangled Adventure at Disney Store! Let your hair down and get tangled up in a fun, exciting adventure at Disney Store. FREE activity sheet, games and fun!
Saturday, March 26th12:00 pm - 2:00 pm

*Minimum age for participation is 3 years. Event subject to change or cancellation without notice. While supplies last. Call your local store for participation.

Happy Platypus Day from Disney Store!

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 05, 2011 3:05 AM

Time to celebrate the platypus way! Enjoy 30% Off Phineas and Ferb merchandise online and in select Disney Stores!

 A Very Happy Platypus Day from your family at Disney Store

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Mission Triple P: Find source behind Perry Platypus Products

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 03, 2011 9:00 AM

PlatypusDayBadge Greetings, Agent:

If you haven't heard yet, March 5th is National Platypus Day! To celebrate Perry the Platypus, we are taking 30% off all Phineas and Ferb products on DisneyStore.com!

Will you journal all your Platypus Day festivities in the Plush Perry Journal? Or maybe you'll frame your Platypus Day memories in the Canvas Perry Frame? Perhaps you'll keep all your secret agent notes in reach on the Phineas and Ferb Magnet Memo Board?

Well, Agent, I went on a mission this week to find out who the source is behind these cute Perry products. My mission led me to Masanori Hase, Manager, Design, who designed the latest and furriest Perry home products from start to finish!

PlatypusProductsInterview 006 Amy: Mas, can you tell us a little bit about what you do here at Disney Store Headquarters?
Masanori:  My team and I design Disney home products and from concept to final production! We work on stationery, dinnerware, tabletop, room decor, drinkware and bottles- pretty much everything that doesn't fall into the category of toys or clothing. 

A: You are the one behind all the Phineas & Ferb home products! What is your favorite Phineas & Ferb product that you created this year?
M: My favorite is the Plush Perry Journal!

A: Why is it your favorite?
M: Typically a journal is rectangular and made of paper. As you can see, the Plush Perry Journal is neither! The journal is made of soft plush fur and PVC appliques for the eyes, bill and tail.  When you look at journals they don't usually have things that pop out of the sides. When I was designing this journal, I first designed it so that Perry's eyes and bill stayed within the rectangular journal shape. When I did that, however, I realized that what I designed didn't look like Perry anymore. I decided that in order to be true to Perry's character I would design the journal to have his eyes and bill pop out of the sides. At first, I had people tell me that they didn't recommend me doing this since having these extra parts popping out, including the extra long pop-out tail, interfered with the functionality of the product. I kept insisting on developing the product with these special features, believing that the design of the character was more important than the functionality this time around. In the end, the Plush Perry Journal became one of the very few products we have designed where being true to the character was more important than the functionality of the product. I think this product is a good example where the strong character and the product work together in a unique way.

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A: Was it difficult to design products based on Perry the Platypus? Did you have to do a lot of research on the character?
M:  It wasn't difficult to design products from the Perry character because I chose to  portray him in his pet form. The empty look is his thing! You don't know what's on his mind and that is what captures him. All I had to do was design the products with his signature spaced-out eyes, bill and big tail for them to turn into Perry. Mickey and Minnie's characters, for example, would be a little more difficult to design because they are very dynamic characters with very active personalities.  Perry was such fun character to work on design-wise because of what makes him different!

A: What is the key to turning characters from shows into products?
M: Form and color become very important to me when I  take characters out of their shows and create them into products. 

A: What is your favorite part about designing these products?
M: 
I love seeing a product I worked on from start to finish in our Disney Stores and if I'm lucky, seeing someone pick up one of my products and purchasing it. I'm happy to know that something that makes me happy is something that makes someone else happy too. I love that creating these products is not a self-containing joy, that the joy extends outwards.

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A: Have you ever seen a real platypus?
M: No, but I've definitely seen footage of a platypus! I recently found out they are one of the most dangerous animals in the world, or one of the most deceivingly dangerous. You know those animals that are really cute or harmless-looking  but actually end up being really scary? For example, I read about these monkeys that have really big, cute eyes but they spit out venom! Did you know anteaters are on that list too? They have these really crazy claws that could totally mess you up. And of course, the platypus! In their hind legs they have these spikes with venom that can really hurt people.  So that's what I found out: you don't want to mess with a platypus. 

A: True story. We all secretly know Perry's no passive house pet! What will you be doing on Platypus Day this year, Mas?
M: I'll probably be thinking about this interview and, you know, thinking about some platypus here and there.

Well, Agent, there you have it- Masanori is the man behind all things home and Platypus. I hope you enjoyed this mission as much as I did! Now go stock up on some Perry-ific supplies and start counting down the days to National Platypus Day!

30% Off All Phineas and Ferb Products in Honor of National Platypus Day!

By Amy Lin, UGA Online Marketing DisneyStore.com, Mar 02, 2011 9:19 AM

PlatypusDayBadge Hello Agent:

We are on the brink of creating a new holiday to celebrate one of our most valuable semi-aquatic undercover agents! With your help we can make it known to the rest of the world that

March 5 is National Platypus Day!

In honor of our favorite platypus, Perry, all Phineas and Ferb products are 30% off at DisneyStore.com! Go on, have yourself a merry Platypus Day and don't forget to send an eCard to all your friends!

For more inside scoop on Perry's special day, please visit: disney.go.com/platypusday and don't forget to watch the Phineas and Ferb Platypus Day Marathon this Saturday, featuring a new episode!

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