This past weekend, Chicago celebrated the annual Lights Festival at The Magnificent Mile on Michigan Avenue. The Lights Festival kicks off the holiday season for The Magnificent Mile, where more than one million lights on 200 trees are lit. Mickey and Minnie led the lighting procession as Grand Marshals and our Disney Store at Michigan Avenue shimmered with over 130,000 sequins in the front window! The Buzz wanted to learn more about the display and how our designers came up with this glittering idea. We spoke with Disney Store designer, Jeremy Kirsch to find out how all of this glittering glory came to life!
1. Hi Jeremy! First, can you please tell us what you do here at Disney Store?
A: I am a Designer on the Brand and Image Design Team. I am a graphic designer, but I specifically design all of the in-store signage for Disney Stores. We work closely with the packaging teams to come up with new campaigns and ideas for creative signage. For example, all of the holiday signs around the stores were inspired by the packaging team and the holiday shopping bags they created this year!
2. So, how did your team decide to start creating special holiday windows at our store on Michigan Avenue?
A: Last year, our team decided that it would be fun to think of something unique for the Lights Festival in Chicago. After doing some research on the Festival of Lights, we decided to create something special for the Michigan Avenue store, since it sits in the heart of where the festival takes place.
3. What does the creative process look like for a special window display like this?
A: We were throwing around a bunch of ideas and one of our team members thought of creating an image through thousands of little pegs, like Lite-Brites. (Do you remember playing with those when you were little?) Eventually, I pitched this sequin technique that I’ve been working on recently, where I create a pattern/sketch on the computer that makes a large image and I then physically re-create that image using thousands of little sequins. With the help of 13 people and over three weeks, we put in each sequin onto a 6 x 6 square by hand by following the pattern I made! We then sent the 6 x 6 squares (see image of the squares below) to the Michigan Avenue store to be assembled into the masterpiece! (Just like a puzzle!)
4. What was the inspiration for the window display this year?
A: The image came from ourholiday campaign creative design, featuring none other than Mickey Mouse. Ultimately, we wanted to make sure we connected the same signage you see in every Disney Store, but this window has just a little more glitter!
5. What are YOU asking for this holiday season?
A: I am wishing for more fun projects, like this! :) And one day to go to the Lights Festival.
6. Lastly, whos your favorite Disney character?
A: Dory from Finding Nemo. Finding Nemo is my favorite movie of all time and Dory is hilarious!
Thanks for Sharing the Magic with Chicago and spending time with The Buzz, Jeremy! If you are in the Chicago area, be sure to check out our sparkling window! We also have a chance to be awarded the title of "People's Choice". Please VOTE for our window here.
One of the 6 x 6 squares that were hand pinned with different sequins!
The mastermind behind the Michigan Avenue window display