Make Disney Magic with Augmented Reality Experience at Disney Store Times Square

The Buzz

Make Disney Magic with Augmented Reality Experience at Disney Store Times Square

By Official Disney Store Blogger, Nov 18, 2011 4:20 PM

Pixie Dust is in the air at Disney Store Times Square this weekend! In collaboration with Disney Parks, Disney has created a state-of-the-art augmented reality experience where you can capture an image of yourself making Magical moments with one of your favorite Disney characters. Who says you have to be in Florida or California to share a special moment with Mickey Mouse or Cinderella?

How does augmented reality work? First, you stand in the center of Times Square and look at Disney Store’s 2000 square foot digital sign high above. Soon you will see Mickey or another favorite Disney character walk onto the screen and appear as though they are standing right beside you. Mickey will then be able to interact with you on screen, although you’ll still be standing alone on the sidewalk. Now smile, and see a photo of yourself with the character on the screen! Then the photo will be sent to you to share with family and friends.

The fun doesn’t end outside! If you enter into Disney Store Times Square, with a simple download of our Smartphone application you can create a personal, virtual Disney character photo opportunity in a select area of the store. See yourself posing with your favorite character as though they’re right next to you. This augmented reality experience will continue inside Disney Store throughout 2012. How cool is that?!

If you’re in the New York area, please bring your family on Saturday, November 19 to create a Disney memory in the center of Times Square. Feel free to also follow along and join the conversation on Twitter with the hashtag #disneymemories and don’t forget to tag @DisneyStore! (Share your augmented reality pics with Disney fans across the country!)

Check out a few photos and a video that brings the Magical experience to life: