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25th Anniversary, Day 5: Flashback Friday! Newly-Designed Disney Stores

By Official Disney Store Blogger, Mar 23, 2012 10:30 AM

Over the past 25 years of its history, Disney Stores in North America have received quite a number of makeovers! From our initial “film strip” design to our current Imagination Park design, Disney Stores have undergone quite the transformation since 1987. Take a visual journey through our history of store designs below and see how the pixie dust has worked its magic over the years!

Disney Store Design Timeline

Disney Magic!Let’s take a look now at some of the features of our newly-designed interactive stores that are set to deliver “the best 30 minutes of a child’s day”!

Unlock Imagination!

A unique opening ceremony takes place every single day at every new Disney Store. One lucky child is chosen each day to take part in the opening ceremony and officially “Unlock Imagination” at Disney Store with an oversized lock and key.

Unlock Imagination!

Faith, Trust, and Pixie Dust

The Pixie Dust Trail is purposefully colored blue to indicate that there is something magical about to happen along the path. Storytelling “neighborhoods” are on either side of the Pixie path tempting you off your journey.

Faith, Trust, and Pixie Dust
Mirror, Mirror, on the Wall…

Welcome to the Disney Princess neighborhood! Here Guests can enter our Disney Princess Castle and encounter the magic mirror. With the wave of a wand, the princess will appear in the mirror allowing the child to become a part of the story.

Mirror, Mirror, on the Wall...
There’s Magic in the Trees!

Disney Store’s signature “magical trees” not only give our Store a unique identity, they help create the mood of the Store and play a role in the storytelling.  The magical trees will change with the four seasons, play a part in a one of our celebrations with fireworks in the trees or show animation from your favorite Disney films and shows!

There's Magic in the Trees!
Look to the Sky

Each newly designed Disney Store has a custom skyline which incorporates Disney storytelling moments and iconic elements with landmarks unique to the store’s location..

Look to the Sky
Lights, Camera, Action!

Continuing down to the end of the Pixie Dust Trail, Guests will finally arrive at the Disney Store Theatre. Disney Store Theatre is a giant video library containing Disney film trailers, film clips, music videos, classic animation and more. The Disney Store Theatre is also the place where Disney Store hosts family activities and events such as Disney character drawing workshops, storytelling experiences, trivia events, and more.

Lights, Camera, Action!
What a transformation! Disney Stores have certainly changed quite a bit in design, but there’s one thing that has stayed the same all these years… and that is the Disney magic!

So how about it, Buzz readers? What’s your favorite part about the newly-designed Disney Stores? I was awestruck by the magical trees when I first saw them- they are amazing!

4 days to go!





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I remember the "Film Strip" design at our local Disney Store when it opened back in the 80's. My children loved to go in and see the huge movie screen on the back wall. It was like a mini trip to our favorite place, Disneyland! I love the new Disney store look with the magical trees and the incredible skyline. The magic mirror is a favorite with the grandchildren!

I am happy and proud to say that I have worked in each of the store designs! I helped Grand Open South Coast Plaza in 1987, when it was just the third store, and re-Grand Opened it as the first Millenium Store in 2000. I also helped Grand Open a piperail, and last year, an Imagination Park! These are some of my favorite--of many--Disney memories!

My Disney Store is the first Castle Store (Columbia MD) My favorite stores are the film strip designs, the pipe rail designs and the new Imagination Park design and soon I will have one of those near by when Tyson's Corner Opens.

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