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Introducing the Villains Designer Collection at Disney Store

By Official Disney Store Blogger, Jun 25, 2012 2:50 PM

Designed and carefully crafted to capture the essence of evil at its best dressed, the Villains Designer Collection re-imagines the stylish wickedness of classic Disney Villains.  

Dvdc_logoIntroducing the Disney Villains Designer Collection dolls…

Maleficent  Cruella

Maleficent                                                         Cruella de Vil

Evilqueen  Queenofhearts

Evil Queen                                                     Queen of Hearts

Ursula  Mothergothel

Ursula                                                           Mother Gothel

Disney Store has beautifully crafted 13,000 of each of the six dolls, and every glamorous villain doll will come with a Certificate of Authenticity. Beginning in September, the dolls will be available in select stores in North America and Europe. These original “bad girls” of Disney will also be available online on,, and Each doll will be available for $79.50 US/$87.50 CAN/£50/€65.

 Can’t wait to get your hands on this fashionable villainy? An online-exclusive set including all six dolls will be available for pre-order on Monday, August 20th. This will be the only opportunity to guarantee a purchase of all six dolls. The entire set will be delivered on or shortly after Monday, October 15.

 Be sure to bookmark this post – any future updates on the dolls will be posted here!

 And keep watch for our complete Disney Villains Designer Collection coming soon, featuring delightfully chic beauty, apparel, and home products – everything you need to complete your “good girl gone glam” style.

 I picked out my top three favorite items to share exclusively with you, although it was difficult to choose only a few! The Designer Villains nail polish set, tote bag, and notebooks are absolutely divine. They are definitely at the top of my wish list!


Villians Journals
Want more photos of our glamorously villainous dolls as well as the entire Disney Villains Designer Collection? See them all on our official Pinterest Page:

The Disney Villains Designer Collection. Being bad has never looked so good.



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Ahhh!!! Can't wait!!! So beautiful!

Are there going to be any pins?


OMGoodnes!!! Awesome!!!!

saving up for the preorder starting now! so excited :D

I love how you can preorder if you order all of them! Can't wait!!

Why is Ursula skinny? Otherwise, these are amazing and beautiful.

I would adore a set of males, sometime in the future. Gaston, Jafar, Dr. Facilie, and Hades would look marvelous in well-tailored suits!
Definitely going to pre-order all six.

Evil by Design.
I been waiting for them since they released the Princess Designer Collection.
I just wish they release more Villains in the future, when I pictured this collection I imagined all of the Princess's Villains including gowns inspired by the male villains. I started some of the designs on my own. I'm going to try to finish them and upload them so you would be able to see them. I also wish they release a Merida designer doll.

By the way if the theme song they used for the Princess Designer Doll Collection was "A Dream is a Wish Your Heart Makes" by the Disney Channel Stars. Are they going to use "Cruella de Vil" by Selena Gomez for this one?

Ursula and The Queen of Hearts look nothing like they did in their movies.

Here is hoping we have another pin set to go with the Princess Designer set.

Ursula just looks like Morgana....

I guess Ursula is based a bit more on the Broadway version... can't say that for the Queen of <3's though....


LOVE THEM!!!! Hope the online preorder doesn't turn out like the Princess sales for some. The site crashing was no fun. Hope there are mugs and notecards to go with like I got for the Princess set!! :) Can't wait!!!

It seems someone mislabeled Morgana as Ursula. Other than that quip I do love the dress designs, especially Ursula's sadly.

Although I suppose I can understand that it's suppose to be more like clothes, makeup, and hair inspired by the villains and not the actual villains themselves, but when the facial structures are sculpted to mimic the original characters the Ursula rubs me the wrong way is all.

Cruella looks the best! Ursula and the Queen of Hearts look bad!

These are AMAZING! Especially love the Mother Gothel, hope I have the money to buy them when they come out

Ursula does kind of look a bit like Morgana, but she still looks fierce lol. I think the Queen of Hearts looks a bit cheaper than the others and the Evil Queen could have had a bit more embellishment. Don't like the idea of paying $20 more for each doll especially when the edition size is almost double that of the Designer Princesses. I would also like an opprotunity to purchase the pin set and alternate version of which ever one will be given to D23 members. Hopefully D23 members that are located elsewhere other than California will have an opprotunity to pre-order all dolls, pins and alternate dolls. Maybe a D23 pre-ordering event at the NY 42nd street flagship store? That would be totally awesome!

WOW!!! Just what I've been waiting for. These dolls are incredible!!!!!!!!!!!!

Love the dolls! Hate the price wish the price was the same as the princess collection.

Just wondering, why did you "skinny up" Ursula and the Queen? Otherwise, I love it! I would love it more if they were a little rounded out, like their characters were protrayed in the movies :)

Actually, they began a disney MALE villian set YEARS ago and never followed through. I have the captain hook doll for my 5 year old. VERY WELL DONE. and it said first in the series but they never finished. i wish they would. a dr facilier, hades, gaston...pete!

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