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Flashback Friday: Disney in the Rose Parade

By Official Disney Store Blogger, Dec 28, 2012 9:00 AM

Pasadena, California is home to two of our favorite things: Disney Store home base, and the annual Rose Parade! This Flashback Friday, we're putting the two together and telling you all about Disney's history with the Rose Parade.

The Rose Parade has been inspiring creativity with its all-flower floats since 1890, but Disney's involvement with this Southern California tradition blossomed on New Year's Day of 1938. Can you guess why this particular year was chosen?

Snow White and the Seven Dwarfs
On December 21, 1937, Snow White and the Seven Dwarfs premiered in Los Angeles, so a Rose Parade float was the perfect way to introduce the characters and the film to the nation.

Walt Disney
In 1966, Walt Disney had the honor of acting as the Grand Marshal of the Rose Parade. Sadly, it was his last New Year's, as he passed away on December 15, 1966. Since then, Walt's nephew Roy E. Disney, and Mickey Mouse have both served as Grand Marshal.

Tower of Terror
Disney has held a few records during its history with the Rose Parade. In 2004, our float celebrating the new Twilight Zone Tower of Terror at Disney California Adventure became the tallest in Rose Parade history, at 110 feet. It captured the thrill of the attraction by including live performers trapped in an elevator dangling from the top. Our 2006 float celebrating Disneyland's 50th Anniversary also took the record for the longest float at the time it debuted.

This year, the theme of the Rose Parade is "Oh, the Places You'll Go," and Disney is going to Cars Land! Tune in to the 124th Rose Parade on January 1 on ABC to see Radiator Springs turn flower-power into racing horsepower like never before, or better yet, come visit us in Pasadena and watch the parade live.

Lightning McQueen, Sally, Guido, and all the rest of the gang from Cars will be zooming down the parade route sooner than you can say "ka-chow!"



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