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Star Wars: Force For Change

By Official Disney Store Blogger, May 21, 2014 2:45 PM

There's a great disturbance in the Force, and in a fantastic way!

In case you missed it, today in a special video message from the set of Star Wars: Episode VII, director J.J. Abrams announced the creation of Star Wars: Force for Change.


This brand new Star Wars initiative from Disney and Lucasfilm in collaboration with Bad Robot is dedicated to finding creative solutions to some of the world’s biggest problems. The first campaign from this initative will raise funds and awareness for the United Nations Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs that are benefitting the world’s most vulnerable children.

Fans can now contribute directly at for a chance to appear in Star Wars: Episode VII. For each $10 contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win this once-in-a-lifetime experience. The campaign runs from 12:01am PST on May 21stth until 11:59pm PST July 18th.

Check out the Grand Prize package:

  • Airfare and accommodations to London for one winner and a guest
  • Behind-the-scenes access on the closed set of Star Wars:Episode VII as VIP guests of J.J. Abrams
  • Winner will have the opportunity to meet members of the cast
  • Winner and their guest will then be transformed by makeup and costume teams into a Star Wars character and filmed for a scene in Star Wars: Episode VII

As if the legacy of Star Wars wasn't amazing enough, the Star Wars: Force for Change campaign will help fund innovative, life-changing projects in communities around the globe. How wonderful is that?

Visit to learn more about this new charitable initiative and the work of UNICEF’s Innovation Labs and programs!

May the Force be with you!

Star Wars logo 2013



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