The Buzz

4 posts from August 2015

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Disney Store Prepares for 'Force Friday' in Celebration of Star Wars: The Force Awakens

By Official Disney Store Blogger, Aug 27, 2015 9:28 AM

The Dark Side and the Light Collide as Disney Store Prepares for ‘Force Friday’

in Celebration of Star Wars: The Force Awakens


Disney Store Flagship Locations in New York City, Chicago and San Francisco Set to Open at Midnight

Disney Store in Chicago to Participate in First-Ever Global Live Toy Unboxing Event on Sept. 3

Pasadena, Calif. — Aug. 27, 2015 — Disney Store is preparing to feel the Force on Friday, Sept. 4, in celebration of the global retail set date for product from the highly anticipated film Star Wars: The Force Awakens.

Disney Store locations in New York City in Times Square, Chicago on Michigan Avenue, and San Francisco on Stockton Street will participate in midnight madness. Doors will open at 12:01 a.m. local time on Sept. 4, giving fans the first opportunity to see and purchase toys, collectibles, books, apparel and more from the upcoming film. In addition, the first 1,000 guests will receive a free Star Wars: The Force Awakens D23 commemorative fan poster.

On Thursday, Sept. 3, the Disney Store on North Michigan Avenue in Chicago will play host to one of 14 live toy unboxing events happening around the world to reveal new toys. Starting at 8:30 a.m. CDT, HobbyKidsTV, a family-friendly YouTube channel part of the Maker Studios network, will be broadcasting live from inside the Store, unveiling new products from Star Wars: The Force Awakens, available exclusively at Disney Store and

In ALL Disney Store locations throughout North America, doors will open for business on Force Friday with Star Wars-themed opening ceremonies, offering a galactic twist on the traditional “Unlocking Imagination” ritual. Other activities taking place at Disney Store locations (excluding Disney Store Outlets) on Force Friday include:

  • A free commemorative Star Wars: The Force Awakens pin for the first 100 guests who make a purchase on Force Friday
  • Numerous Star Wars events taking place, including:
    • R2-D2 craft activity
    • Ways of the Force
    • Star Wars Story Time
    • Art of Drawing: R2-D2
    • Free Topps vintage trading card giveaway upon completion of an in-store event and while supplies last
    • Epic Star Wars theming that pays homage to both the Dark Side and the Light

On, fans can enjoy special Limited Edition product, as well as free shipping on all            Star Wars items from Sept. 4 – Sept. 6.

Additional details about Disney Store’s activities surrounding Force Friday are available at

Global Toy Unboxing Event

Beginning Sept. 3, fans across the world will get a sneak peak of new product inspired by Star Wars: The Force Awakens and available at retailers worldwide via the world’s first-ever global live toy unboxing event on the Star Wars YouTube channel. Unfolding over 18 hours in 15 cities and 12 countries, the event will see highlights from the range of epic merchandise revealed in a rolling New Year’s Eve style celebration.


The live stream kicks off with the first unboxing in Sydney, Australia at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2), and concludes with a grand finale at Lucasfilm in San Francisco at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3.

Fans can tune in to watch live unboxings at home or on mobile devices, and also enjoy the latest trailers on the upcoming movie, commentary from special guests, fun product videos and demos, and footage from recent Star Wars events. The full schedule is available at

Fans are encouraged to document their experiences around the event on social media using the hashtag #ForceFriday.

To find a local Disney Store, guests can visit or call (866) 902-2798. Guests can also sign up for email alerts at, become a fan on Facebook or follow along on Twitter @DisneyStore.

About Disney Store

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores,,,,,,, and Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world’s largest and most successful entertainment companies. For more information, please visit or follow us at and


About Disney Consumer Products and Interactive Media

Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.


About Lucasfilm Ltd.

Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

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Media Contacts:

Erin Barrier, Disney Store │626-773-5132 │  

Chris Argyropoulos, Lucasfilm Ltd. │415-623-1018 │

Aladdin and Jafar Limited Edition Dolls

By Official Disney Store Blogger, Aug 15, 2015 2:03 PM

Introducing the Aladdin and Jafar Limited Edition Dolls inspired by the Disney classic animated feature Aladdin. Available In-Store 10/13 & Online 10/14. $119.95 US $129.95


Jafar – Edition size – 2500

Disney Store is proud to present the Limited Edition Jafar Doll inspired by the scheming villain from the Disney classic animated feature Aladdin. The intricately detailed, beautifully designed doll captures Jafar’s elegant evil in every sumptuous detail. Never one to deny himself any luxury, the greedy sorcerer wears rich robes lavishly adorned with black embroidery, a swirling black cape lined in red, and a high turban adorned with a feather and gleaming red gem. A sculpted Iago perches on Jafar’s shoulder. Jafar wields a metallic gold snake staff set with ominously glowing red gem eyes. With his air of magnificent menace, this Jafar doll is a perfect complement to the Limited Edition Jasmine and Aladdin Dolls, and adds a touch of villainous vibrancy to any collection.



Aladdin – Edition size - 3500

Disney Store is proud to present the Limited Edition Aladdin Doll inspired by the bold, independent spirit of Aladdin from the Disney classic animated feature Aladdin. This handsome doll captures Aladdin’s masculine good looks in every meticulous detail. The daring young hero is dressed to win Jasmine’s heart. Rich, intricate gold metallic embroidery embellishes his belt, vest and pants patches. A soft fez sits at a jaunty angle on Aladdin’s thick wavy hair and he brandishes a metallic scimitar set with red gems that glow like a tiger’s eyes. A sculpted figure of Abu the monkey, Aladdin’s best friend, looks as if he’s about to spring to life to make some mischief. A true “diamond in the rough,” Aladdin’s courage and determination are captured in this doll, making it the perfect companion to the Jasmine Limited Edition Dolls and a treasured addition to any collection.




Anna and Elsa Limited Edition Frozen Dolls

By Official Disney Store Blogger, Aug 14, 2015 3:30 PM

Introducing the Anna and Elsa Limited Edition Dolls inspired by the Disney Animated Short, Frozen Fever. Available In-Stores 11/3 & Online 11/4. $119.95 US $129.95 CAN - Edition size = 5,000

Anna: Disney Store is proud to present the Limited Edition Anna Doll inspired by the Disney animated short film Frozen Fever. Magnificently designed to capture Anna’s free spirit and sunny disposition, this beautiful doll is available for the first time…ever! A charming embroidered sunflower motif adds a touch of playful detail to Anna’s skirt. Her embroidered bodice, bolero jacket and skirt sparkle with gems. Metallic threads are skillfully interwoven into her twisted, braided hairstyle. A brooch, bracelet and sculpted sunflower in Anna’s hair complete her lovely ensemble.



Elsa: Disney Store is proud to present the Limited Edition Elsa doll inspired by the Disney animated short film Frozen Fever. Carefully crafted with exquisite details, this stunning doll wondrously captures Queen Elsa’s elegance and kindness. Her flowing cape features sparkling intricate printing, as well as embroidered flower details. Leaf embroidery and scattered gems enhance her two-tone ombre print dress. Elsa’s silken hair glimmers with gold metallic threads and is swept up in a sculpted flower-shaped hair fascinator set with gleaming gems. True to Elsa’s shinning spirit and glowing beauty, this beautiful doll is a treasured addition to any collection. 


Disney's Designer Fairytale Collection

By Official Disney Store Blogger, Aug 13, 2015 2:06 PM

Disney’s Designer Fairytale Collection celebrates our legendary heroes and villains in a series inspired by beloved Disney fairytales. Disney Store artists have captured the timeless struggle between good and evil in magnificent detail, conveying both the wonderful wickedness, and bold, heroic spirit of these unforgettable characters. Rich, evocative and dramatic, the Disney Designer Fairytale Collection will be a treasured keepsake for collectors and Disney fans for years tocome.

Global Limited Edition of 6000 for each set. 

$129.95 US; $139.95 CAN


Snow White & The Old Witch – Available In-Store 9/29 & Online 9/30 

The fairest of them all is as enchanting as can be in her exquisite floral ensemble. A dainty, romantic rose embellishes her midnight-blue bodice, while a graceful rose-colored cape with a high collar frames Snow White’s lovely face. A delicate floral pattern brings storybook charm to her flowing golden skirt. With an expression of wicked anticipation and pure evil, the Old Witch offers the poisoned red apple in her rich, wine-colored shawl and black-as-midnight sleeves.



Peter Pan and Captain Hook – Available In-Store 10/6 & Online 10/7 

Thinking happy thoughts will be simple when you nostalgically relive the excitement of Never Land. A forest-inspired green tunic with printed leaf detail and ruggedly embellished sword makes Peter Pan’s distinguished, adventure-ready style take flight. Captain Hook’s sword and hook glare with wicked malice as if ready to strike! His dramatic coat is elegantly enhanced with intricate artwork on the collar and cuffs. Tinker Bell sprinkles this set with the perfect amount of pixie dust. 



Rapunzel and Mother Gothel – Available  In-Stores 10/13 & Online 10/14 

With her long, flowing locks gleaming with golden highlights, Rapunzel’s power shines more than ever. An intricate golden pattern adds a shimmering touch to the flowing skirt and bodice, while the dainty lace trim is the perfect complement to the lost princess’ feminine neckline. Clad in a sumptuous, midnight black cape with golden trim, Mother Gothel’s dramatically dark ensemble vividly captures her villainy. The golden flower motif, elegant skirt and sleeves are the finishing touches to her happily evil ensemble.



Ariel & Ursula – Available  In-Stores 10/20 & Online 10/21 

As if touched by ocean waves, Ariel’s luxurious red hair floats to a new realm of beauty. Inspired by intricate seashells, her exquisite, embroidered bodice is as breathtaking as her shimmering tail, which has translucent fins that glisten with underwater light. Ursula’s jet-black corset is studded with malevolent black gems, while her ominously twisting two-toned tentacles truly bring the Sea Witch’s evil essence to light.



Elsa and Hans – Available  In-Stores 10/27 & Online 10/28 

See her glow, see her glow. Crystalline snowflakes shimmer across a swirling, icy cape, while Queen Elsa’s delicate gown and ice-frosted bodice glisten wondrously. Since the cold doesn’t bother this powerful royal, her dainty shoes with an ice crystal pattern are the perfect finish to her gorgeous ensemble. Hans is dressed to impress with intricate gold embroidery on his collar, lapels, cuffs and epaulets. His gleaming, ominous-looking sword protects his evil essence.