The Buzz

31 posts categorized "25th Anniversary"

25th Anniversary, Day 17: Vinylmation Past & Present

By Official Disney Store Blogger, Mar 11, 2012 11:56 PM

Do you know the name of the Disney collectible toy line where figures like this come from?

Country Daisy Duck
If you answered Vinylmation, then you’d be correct! These awesome little figurines are taking the world by storm with their ever-changing artwork in each new series design. They have become quite the collecting sensation!

Vinylmation is a fun and affordable collectible designer toy originally created by Disney Theme Park Merchandise. With its exclusive releases and blind boxes, Vinylmation is all about creative expression and the mysterious thrill of the chase.

First Vinylmation Series, Park #1

Park #1, first Vinylmation series released by Disney Theme Park Merchandise.

Devising a name for this unique collectors item came when Disney Cast Members thought to combine the word “Animation” with the world “Vinyl,” which is the medium upon which the creative designs are expressed. Currently the figure form used for the Vinylmation figurines is shaped like Mickey Mouse; however, artists do not consider themselves redesigning the famous mouse, but rather using the form as a blank three-dimensional canvas upon which Disney artists can express their creativity.

Vinylmation’s history with Disney Store is relatively young, as it was first announced in June 2010 that select Disney Stores would be carrying special series designed via a new line up of Disney Store artists. The Montebello, California location was the first of the stores to carry Vinylmation.

In November of 2010 a team of artists was assembled to help design Disney Store’s own exclusive New York City themed Vinylmation figurines that debuted at the grand opening of Disney Store Times Square.

Disney Store NYC Vinylmation Series
Following the exclusive release of NYC Vinylmation figurines, Disney Store followed with the first set of the wildly popular Villains series in January 2011. After these first Villains wreaked havoc at Disney Stores, they paved the way for a whole slew of new Vinylmation series designed exclusively for Disney Store. These series have included city-specific exclusives, Disney’s The Lion King, Villains 2, Tunes, and of course the totally awesome Robots. Want to know if your Vinylmation piece is a Disney Store creation? Check the bottom of your figurine for a unique artist signature! You might recognize some of the signatures below!

Disney Store Vinylmation Artist Signatures
Artist Oskar Mendez hard at work!

Disney Store artist Oskar Mendez has helped design a number of Vinylmation series for Disney Store.

Disney Store Villains Vinylmation

9" and 3" Vinylmation figurines from Disney Store's Villains series.

With their adorable, creative, and artistic designs, it is hard not to love Vinylmation figurines. Disney Store has an exciting year of Vinylmation planned, with new and never-before-seen series in store for Guests. We have an amazing set of artists on hand at Disney Store who are hard at work creating innovative and imaginative series of your favorite Disney characters. Be sure to get your exclusive Vinylmation information here at The Buzz as we keep you up-to-date on the latest figurine details!

If you haven’t seen our awesome Robots video yet, check it out below!


What is your favorite Vinylmation series? Any figures you are hoping to see in the coming year?

16 days to go!


25th Anniversary, Day 18: Retro Rewind! 1980s Fashion

By Official Disney Store Blogger, Mar 10, 2012 10:30 AM

Hi, Buzz readers!

Today we kick off the first of our new Saturday post series, the Retro Rewind. Every weekend leading up to Disney Store’s 25th Anniversary celebration we’ll take you on a trip back in time to learn about how fashion, movies, television, and even sports were during the time Disney Store made its debut in 1987. It’s a 25-year flashback to an era of Flashdance!


If there is anything that stands out about the 1980s, it would have to be the fashion! From the Ray Bans to the neon leg warmers, 80s style is recognizable anywhere. If we could take a sneak peek at what Guests to the first Disney Store in 1987 were wearing, we might see some of these awesome items:

1980s Fashion Outfit

So what did Disney fashion look like in the 1980s? Take a look at the photo collages below of the different styles of clothing with vintage 1980s Disney character artwork! Some of them are pretty rad!

1980s Disney TeesDisney tees from the 1980s sporting bright, neon colors and 80s designs of Mickey and Minnie Mouse.

Disney Crew Neck 1980s SweatshirtsThe ever-popular crew neck sweatshirts of the 1980s! We love that Goofy is sketching a self-portrait in the bottom right sweatshirt design.

Disney 1980s Fashion Pieces
Tie-dye is the definition of the 80s! We love it paired with The Little Mermaid.

Today our Disney Store apparel still reflects some of these awesome 80s fashion styles. The Avengers Tee for men and Striped Mickey Mouse tee for boys looks similar to the faded design of the Cookie Monster shirt above. Our Striped Dolman Sleeve Minnie Mouse tee for women fashion tee shows off the loose-fitting style of 80s tops, while the luminous leggings of the Superstar Minnie Mouse Dress Set for girls pay homage to the flashy leggings of the 80s. And of course the crew neck sweatshirt is still around today!

80s Inspired Disney Store Apparel
What do you think? I remember seeing these fashion styles while growing up- I even wore some of them myself! Do any of you have vintage Disney clothing? What is your favorite part of 80s fashion? Tell me in the comments section!


17 days to go!


25th Anniversary, Day 19: Flashback Friday! Disney Store New York

By Official Disney Store Blogger, Mar 09, 2012 7:00 AM

Continuing with our Disney Store-themed Flashback Fridays happening this month, we take a look today at the history of Disney Store in The Big Apple. Many of you are familiar with our newly-designed Times Square Disney Store- it’s our biggest store in North America! But did you know that Disney Store started out in New York on 5th Avenue? Read on to learn more about our journey from 5th Avenue to the bright lights of Times Square!


On May 26, 1996 Disney Store premiered in The Big Apple. Located on 5th Avenue and 55th Street in New York City, the new Disney Store’s location was fitting for the chic corner in the heart of the Manhattan.

World of Disney Store Front
The store was later converted into a Walt Disney Parks and Resorts World of Disney Store and remained the largest of its kind outside of Disney theme parks. In September of 2009, Disney Parks and Resorts announced that it would be closing the 5th Avenue World of Disney Store.

5th Avenue Disney Store Front
5th Avenue World of Disney Store Interior
Disney Store finally made its triumphant return to New York City on November 4, 2010 when it debuted its two-story interactive retail destination Store and a digital Disney billboard that towers six stories above Times Square. With its newly-designed interior, Disney Store Times Square provides a magical experience for all guests!

Disney Store Times Square OpeningBob Iger, CEO of The Walt Disney Company, New York Mayor Michael Bloomberg, and our favorite Disney characters celebrated the opening of Disney Store Times Square! 

Disney Store Times Square Interior
Disney Store Times Square has since been the host of many innovative and exciting new technologies that revolutionized the traditional retail store structure. We are always working to bring extra Disney magic to life!

One of the defining features of Times Square is the brilliant display of lights that dazzle the building fronts each and every day. When Disney Store became a resident of Times Square,  it was only fitting that we install a 2,000 square foot digital sign high above our store front. Today this digital sign is referred to as the Disney Store Times Square Spectacular Billboard.

Disney Store Times Square Spectacular Billboard
Disney Store Times Square Spectacular Billboard
In November 2011, with the help of Disney Parks, we used our Times Square Spectacular Billboard to introduce a state-of-the-art augmented reality experience. Click here to learn more about our unique augmented reality experience happening all throughout 2012 at our Times Square store.

Disney Store Times Square Augmented Reality Experience
So there you have it, Buzz readers! Thank you, New York, for welcoming Disney Store with open arms. We are pleased to be a member of the famous Times Square!

Have any of you ever visited the Times Square Disney Store? It was the first newly-designed Disney Store that I ever visited! Take a look at a couple photos my sister Catherine and I took while visiting the store last summer. We had a blast!

Sisters in Disney Store Times Square!
18 days to go!


25th Anniversary, Day 20: Disney Store Craft Celebration Event

By Official Disney Store Blogger, Mar 08, 2012 2:40 PM

The weekend is almost here, which means that our second 25th Anniversary Disney Store event is coming up!

25th Anniversary Logo
Join us for our Craft Celebration event this Saturday, March 10th from 10:30am to 1:00pm. Guests will use stickers of their favorite Disney characters to customize their own festive party hat so they’re ready to celebrate Disney Store’s 25th Anniversary. Every good celebration needs an awesome party hat, and these are free!

Craft Celebration Event!
These events are available at most Disney Stores nationwide, but be sure to call your local Disney Store to confirm participation and event scheduling beforehand. And take note that all in-store events are subject to change. Use our Disney Store Locator to find a Disney Store near you.


And now, further celebrations are in order for our Tinker Bell Prize Pack winner!

Congratulations to Jena Barber, of Clinton, Utah! Jena will get to take home this awesome assortment of our exclusive 25th Anniversary Disney Store product.

Tinker Bell Prize Pack!Here is the answer to our Tinker Bell trivia question:

  • What is the name of the live-action role model who Disney animators used to draw Tinker Bell? Margaret Kerry 

To learn more about the amazing story of Margaret Kerry, take a look at our Flashback Friday: Peter Pan Takes Flight post. Thank you to everyone who participated in our giveaway! Remember there are more chances to win this month, so keep checking back with us.


Tell us! What craft project is your favorite to do? I love making scrap books to hold all my memories!


19 days to go!


25th Anniversary, Day 21: Win a Tinker Bell Prize Pack

By Official Disney Store Blogger, Mar 07, 2012 10:18 AM

As we continue our countdown to the 25th Anniversary, we wanted to give you a chance to win some of our awesome 25th Anniversary Disney Store products. Today we’re hosting a giveaway of our Tinker Bell product from the 25th Anniversary Collection. It’s a perfectly precious pixie prize package! Try saying that 5 times fast!

Classic Tinker Bell trouble!

Our fabulous Tinker Bell Prize Pack includes the following items:

Tinker Bell Prize Pack!

To enter our giveaway, correctly answer the Tinker Bell trivia question below. Sweepstakes ends at 11:59 PDT on March 7, 2012 and on March 8, one winner will be randomly selected from the correct entries.


  • What is the name of the live-action role model who Disney animators used to draw Tinker Bell? [HINT: The answer is in a previous Buzz blog post!]

When entering in the comments section, please be sure to include your first name and email address in the information fields (email address will not be displayed with the comment). This is our way of contacting you. Entries received will not be published to the public during the duration of the sweepstakes.

For sweepstakes rules, click next. 


Our giveaway is only for one day, so don’t delay! Answer the trivia question in our comment section below before time runs out!

All through March we will be giving you the inside information on exclusive 25th Anniversary giveaways in every Wednesday post, so be sure to keep tabs at The Buzz for your chance to win big!

20 days to go!


25th Anniversary, Day 22: Kick Off to The Jim Interview Series!

By Official Disney Store Blogger, Mar 06, 2012 11:32 AM

It takes thousands of hard working and dedicated Cast Members to make the Disney Magic happen each and every day. Imagine, then, how many amazing Cast Members have contributed to 25 years of Disney Store memories? Too many to count!

Today I have the distinct pleasure of sharing with you the first of 3 video diaries of some special Disney Store Cast Members, all who happened to be named Jim!

Our first interview is with the fantastic Jim Babcock, the Director of Communications for Disney Store North America. Jim has been with The Walt Disney Company for 25 years! He is also celebrating his 25th anniversary alongside Disney Store. Jim had some wonderful words for us- take a listen below!


Thank you for taking the time to share such a special message with The Buzz, Jim! Please join me in wishing him a very happy 25th anniversary working for The Walt Disney Company!

Cast Member Jim Babcock

Wishing you a happy 25th anniversary at The Walt Disney Company, Jim!

Stay tuned for the rest of our Jim interviews, posting live every Tuesday this month! And be sure to check back in at The Buzz tomorrow for some inside information on how to win an awesome Disney Store prize package! Hint: Faith, trust, and pixie dust…

21 days to go!



A Special Message from Kermit the Frog for The Buzz!

By Official Disney Store Blogger, Mar 05, 2012 1:47 PM

Listen up, all you Buzz fans!

We have a very special video message from one of our favorite Muppet characters, Kermit the Frog! Kermit and his awesome Muppet pals star in Disney Store’s most recent Blue-ray and DVD pre-sale for their new movie, The Muppets. Kermit wanted to share an extra special message with all you Buzz readers- check it out below!


Thanks so much for the message, Kermit! We’ll be sure to order our copy of The Muppets today!

Keep checking back to The Buzz for more awesome posts during our 25 Days of Disney Store Magic countdown! Tomorrows post is another extra special video message… any ideas who it will be from?? Tell me your guesses in the comment section!


Continuing the countdown,



25th Anniversary, Day 23: Mystery Solved!

By Official Disney Store Blogger,

Mission accomplished, Buzz readers!

Our Disney Store Quest event this past Saturday was a smashing success! You all proved that your detective skills are superb as you searched in Disney Stores across the nation to find the 6 hidden Disney characters and unlocked the secret message, “Thanking you for 25 magical years.”

I was on location at the Disney Store in Westfield Mall, Culver City to try my hand at sleuthing and to see all the Disney Store Quest participants hard at work. I was thoroughly impressed! Take a look at some great photos of our Disney Store detectives in action- and the mystery prize that everyone received!

Disney Store 25th Anniversary!

25th Anniversary Product

Thanking you for 25 magical years!
Thanking you for 25 magical years!

Disney Store detectives hard at work solving the secret message!

Disney Store Quest

Disney Store Quest

Disney Store Quest

Disney Store Quest
Disney Store Quest
Disney Store Quest
Disney Store Guests received an awesome 25th Anniversary puzzle after unlocking the secret message!

25th Anniversary Puzzle

If you didn’t get the chance to attend last weekend’s 25th Anniversary Disney Store event, don’t worry! Next Saturday (and every Saturday through the month of March!) is another awesome activity. Be sure to check back at The Buzz later this week for complete details, or visit for information.

These events are available at most Disney Stores nationwide, but be sure to call your local Disney Store to confirm participation and event scheduling beforehand. And take note that all in-store events are subject to change.

Don’t forget to tune into our blog every day leading up to Disney Store’s 25th Anniversary on March 28th for new, exciting posts in our 25 Days of Magic Countdown! You don’t want to miss out!

22 days to go!



25th Anniversary, Day 24: Video Pre-Sales Past & Present

By Official Disney Store Blogger, Mar 04, 2012 9:00 AM

Disney Store has an extensive history of amazing products, from our cuddly plush to our beautifully detailed costumes. Every Sunday in March we will be highlighting different categories of these products and giving you a sneak into merchandise of the past!


Today’s post features our Disney Store video pre-sales, a very important part of our product history as Walt Disney’s original vision was to create full-length animated features that would stand the test of time! In May 1990, Disney Store’s first video pre-sale was launched, featuring everyone’s favorite tale from under the sea, The Little Mermaid. Guests received an exclusive lithograph set with their pre-order, as well as a bubble watch!

The Little Mermaid Original Video Cover
Original cover for Walt Disney's Classic The Little Mermaid VHS tape.

The Little Mermaid Lithograph Cover

The Little Mermaid 1990 Lithograph Set
Exclusive lithograph set from the 1990 Disney Store pre-sale of The Little Mermaid video.

Not much has changed over 20 years later, as Disney Store continues to sponsor pre-sales, only now for Blu-ray and DVD combo packs to reflect changing film technology. And just like in 1990, Guests still receive exclusive lithograph sets, and now a coupon card with their pre-order. You may have spotted previous blog posts on The Buzz featuring these video pre-sales!

LadyandtheTrampBlu-rayBlu-ray & DVD combo pack cover for Disney Store's pre-sale of the Lady and the Tramp. 

Muppets Lithograph Set
Disney Store still continues to offer an exclusive lithograph set with video pre-orders today, just like this one for The Muppets!

Does anyone have any original VHS Walt Disney Classics videos? I still have both The Little Mermaid and 101 Dalmatians! How many of you remember these Disney Store pre-sales? Share your stories with us!

23 days to go!


25 Days of Disney Store Magic Begins TODAY!

By Official Disney Store Blogger, Mar 03, 2012 8:41 AM

The time has finally come to kick-off 25 days of celebrating all things Disney Store as we count down to our 25th Anniversary on March 28th

25 Days of Disney Store Magic!

In the days leading up to our 25th Anniversary celebration keep an eye out for exciting, fun, and exclusive new content on The Buzz. Special 25th-themed Flashback Friday posts will share inside looks into Disney Store history, and new weekend posts will take you on a trip back in time to rediscover Disney Store product and trends from our founding year of 1987! Be sure to also keep an eye out for 3 extra special Cast Member interviews, as well as chances to win awesome prize packs in our giveaways.

  Disney Store Cast Members
Disney Store Cast Members are waiting for you to come join in the fun with them!

To continue the celebrations, Disney Stores everywhere will be hosting a spectacular series of Saturday events through the month of March. And the best part? These events are completely free! This is the perfect way to bring your family and friends together to create special Disney memories of your own. Make sure to take photos of the festivities and upload them to for your chance to be featured on our Times Square Spectacular Billboard

Celebrate at your local Disney Store
Don’t forget that our first in-store event is TODAY! Put your detective skills to work with the Disney Store Quest, happening from 10:30am to 1:00pm. What are you waiting for? Head over to your nearest Disney Store now!

We are so excited to be celebrating the next 25 days with you and thrilled to be sharing all these wonderful Disney Store memories. We hope you are excited, too!

24 days to go!


Comment Policy

Thanks for visiting the Official Disney Store Blog. We welcome your comments. Please understand that this is a moderated blog. Blog comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted.

Please see our Terms of Use for more information.