The Buzz

The Force is Strong for Star Wars at Disney Store

By Official Disney Store Blogger, Jun 12, 2014 4:00 PM

Earlier this year we introduced Star Wars into the Disney Store family, and we are thrilled with the positive response it has elicited from our Guests. Our current assortment includes Talking Action Figures, Darth Vader and Stormtrooper roleplay costumes, apparel, select offerings from Hasbro’s Black Series and more, and this is just the beginning. We are excited to be rolling out new product in the coming months featuring everyone’s favorite characters from a galaxy far, far away, including new interactive lightsabers, character hoodies, back to school gear and several items that will feature Princess Leia.  

Star Wars fans will see Figurine Sets that will include iconic characters such as Luke Skywalker, R2-D2, Princess Leia and Yoda, which will be arriving in Stores and online this holiday. Later this summer, Star Wars will be added to’s Create Your Own Shop (exclusive to North America), allowing Guests to customize select product with their favorite characters. For Halloween, Disney Store will offer updated roleplay accessories, as well as a Princess Leia costume.

We are excited to continue developing products with the whole family in mind, and we look forward to supporting Star Wars for many years to come.

Disney Junior is Bringing "The Lion King" to Television!

By Official Disney Store Blogger,

Simba could not wait to be King, and we can't wait for "The Lion Guard"!

Just announced this week, "The Lion Guard" continues the story introduced 20 years ago in the classic Disney animated film, The Lion King. "The Lion Guard" will launch as an animated TV movie in fall 2015, followed by the television series, premiering on Disney Junior and Disney Channel early 2016.

The Lion Guard

Attention to detail and care to the storytelling is a key component to the series, as wildlife education experts at Disney's Animal Kingdom theme park will serve as consultants on stories for the show, and author and Swahili expert Sarah Mirza is the language and cultural advisor. 

Read more about the backstory for "The Lion Guard" below!

"The Lion Guard" begins as Kion, the second-born cub of Simba and Nala, assumes the role of leader of the Lion Guard, a group of the bravest and brightest tasked with preserving the Pride Lands. Instead of assembling a team of young lions to serve with him, Kion challenges tradition by calling upon friends he believes are the best choices – Bunga, a fearless honey badger; Fuli, a confident cheetah; Beshte, a happy-go-lucky hippo; and Ono, an intellectual egret.

The show's stories will also include special appearances by Mufasa, Timon, Pumbaa, Rafiki and Zazu. We can't wait to see them incorporate these all-star, classic characters!

Simba Tee for BabyLion King Read-Along Storybook and CDSimba Plush Pillow

First Look: Walt Disney Animation Studio's Newest Movie, "Big Hero 6"

By Official Disney Store Blogger, May 21, 2014 5:00 PM

Exciting news, Marvel and Disney fans!

Just announced this week, coming this fall from Walt Disney Animation Studio is the newest animated movie, Big Hero 6. And the excitement builds with the fact that this is the first Disney animated fim based on a Marvel comic.

Big Hero 6 is a heartfelt comedy adventure about robotics prodigy Hiro Hamada, who learns to harness his genius, thanks to his brilliant brother Tadashi and their like-minded friends: adrenaline junkie Go Go Tomago, clean freak Wasabi No-Ginger, chemistry whiz Honey Lemon and fanboy Fred.

With vivid, colorful animation, an awesome cast of characters and action-packed storyline, Big Hero 6 is gearing up to be another huge bit from the famed animation studio.

Watch the first teaser below and check back on Thursday for the full teaser trailer!


Big Hero 6


Star Wars: Force For Change

By Official Disney Store Blogger,

There's a great disturbance in the Force, and in a fantastic way!

In case you missed it, today in a special video message from the set of Star Wars: Episode VII, director J.J. Abrams announced the creation of Star Wars: Force for Change.


This brand new Star Wars initiative from Disney and Lucasfilm in collaboration with Bad Robot is dedicated to finding creative solutions to some of the world’s biggest problems. The first campaign from this initative will raise funds and awareness for the United Nations Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs that are benefitting the world’s most vulnerable children.

Fans can now contribute directly at for a chance to appear in Star Wars: Episode VII. For each $10 contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win this once-in-a-lifetime experience. The campaign runs from 12:01am PST on May 21stth until 11:59pm PST July 18th.

Check out the Grand Prize package:

  • Airfare and accommodations to London for one winner and a guest
  • Behind-the-scenes access on the closed set of Star Wars:Episode VII as VIP guests of J.J. Abrams
  • Winner will have the opportunity to meet members of the cast
  • Winner and their guest will then be transformed by makeup and costume teams into a Star Wars character and filmed for a scene in Star Wars: Episode VII

As if the legacy of Star Wars wasn't amazing enough, the Star Wars: Force for Change campaign will help fund innovative, life-changing projects in communities around the globe. How wonderful is that?

Visit to learn more about this new charitable initiative and the work of UNICEF’s Innovation Labs and programs!

May the Force be with you!

Star Wars logo 2013

New Marvel's "Guardians of the Galaxy" Trailer

By Official Disney Store Blogger, May 20, 2014 9:10 AM

A fiesty raccoon, tree-like being, an interstellar adventurer, an alien assassin and a physical brute.

From Marvel, the studio that brought you the global blockbuster franchises of Iron Man, Thor, Captain America and The Avengers, comes a new team - the Guardians of the Galaxy. An action-packed, epic space adventure, Marvel’s “Guardians of the Galaxy” finds space adventurer Peter Quill the object of a bounty hunt after stealing an orb coveted by a treacherous villain, but when Quill discovers the power it holds, he must find a way to rally the quartet of ragtag rivals hot on his trail to save the universe.

Guardians of the Galaxy

Check out the newest trailer for this must-see action-adventure for summer, hitting theaters August 1. And stay tuned for more  "Guardians of the Galaxy" updates, including exclusive new product from Disney Store!


Disney's "Cinderella" Official Teaser Trailer is Here

By Official Disney Store Blogger, May 15, 2014 11:00 AM

Disney has just released the offical teaser trailer for the new live-action feature, Cinderella, inspired by the classic fairy tale, giving fans the first look at just how gorgegous the film will be.

The trailer showcases one of the most iconic features of the original animation classic -- Cinderella's glass slipper, of course -- with a gentle butterfly landing on the crest of the toe to create a beautiful gold detail.

Check it out below!


Read morea about iCinderella, hitting theaters March 2015:

The story of Cinderella follows the fortunes of young Ella (Lily James) whose merchant father remarries following the death of her mother. Eager to support her loving father, Ella welcomes her new stepmother (Cate Blanchett) and her daughters Anastasia (Holliday Grainger) and Drisella (Sophie McShera) into the family home. But, when Ella's father unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother's dying words and to "have courage and be kind." She will not give in to despair nor despise those who mistreat her. And then there is the dashing stranger she meets in the woods. Unaware that he is really a prince, not merely an apprentice at the Palace, Ella finally feels she has met a kindred soul. It appears her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella's hopes of once again encountering the charming Kit (Richard Madden). Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand, and a kindly beggar woman (Helena Bonham-Carter) steps forward and -- armed with a pumpkin and a few mice -- changes Cinderella's life forever.

May the Fourth Be With You!

By Official Disney Store Blogger, May 04, 2014 4:00 AM

Happy Star Wars Day! May the 4th Be With You!

Come celebrate with Disney Store:

*First 100 Guests at the store opening get a FREE Star Wars Pin

*Visit your local Disney Store for our galactic "Ways of the Force" event

*Explore our galaxy of exclusive Star Wars merchandise

May the Fourth Be With You!

Disney Store Grand Opening Celebration at Menlo Park!

By Official Disney Store Blogger, May 01, 2014 10:00 AM

Calling all our Disney Store friends!

We are gearing up to celebrate the Grand Opening of the Disney Store at Menlo Park in Edison, NJ and we want you to join! Be sure to visit us on Saturday, May 3rd at 10am for the special Opening Ceremony and then head over to the Center Court to meet Mickey Mouse and Minnie Mouse from noon to 4pm.

See you there!

Grand Opening at Menlo Park


Disney Store Frozen Merchandise Announcement

By Official Disney Store Blogger,

Update, Friday 5/23: 

We have spent the past few weeks evaluating the recently established in-store purchase policies for Frozen merchandise, and with more frequent Frozen deliveries on the way, this will be the last weekend for the following:

  • Availability of select Frozen product on Saturdays only
  • Elsa Costume opportunity drawings

As of Monday, May 26, Frozen product will be made available for purchase as it is received by each individual Store location. The limit of 2 items per Guest (per item) will remain in effect for select Frozen merchandise both in Stores and online, as will the 1 per Guest limit for the Elsa and Anna Costumes.

For our Guests most interested in the Anna and Elsa Costumes, both are expected to be available in June, with additional replenishments coming July/August.

Thank you for your patience as we continue to work hard to make Frozen product available as quickly as possible.

**To view list of Disney Store locations participating in the Saturday, May 24th Elsa Costume opportunity drawings, please click here.**

Due to the unique nature of our Stores in Manhattan (Times Square) and Chicago (North Michigan Avenue), these locations will not participate in this Saturday's Elsa Costume opportunity drawings.  Elsa Costumes in these two Stores will be available for purchase at the Box Office, while supplies last.



Dear Disney Store Guests:

You may have noticed a few changes this weekend at your local Disney Store as it relates to purchasing Frozen products. We are thrilled that the story of Anna and Elsa has touched the hearts of so many, and we have been working around the clock to get product back on shelves as soon as possible. At Disney Store, we strive to provide an exceptional Guest experience for everyone and creating an equitable way to purchase Frozen product is part of our ongoing effort to deliver on that commitment.

With limited quantities of Frozen product beginning to flow back into Stores, we have developed a new in-store purchase method that aims to make the process predictable and fair for all our Guests. Highlights of the process are as follows:

  • All Stores will be replenishing Frozen items as shipments are received. Select product, including dolls and plush, will only be available for sale on Saturdays at Store opening.

  • For the Elsa Costume, opportunity drawings to purchase one costume per Guest will be held on Saturdays. Drawings are determined by individual Store inventory, so please check back here on Fridays for a complete list of participating Stores. At participating locations, Cast Members will be explaining the rules in full detail Saturday mornings, prior to the opportunity drawings. Please note, drawings are conducted by size, and Guests can only enter for one opportunity drawing.

  • The limit of 2 per item per Guest remains in effect for select Frozen merchandise both in Stores and online. As stated above, the Frozen Elsa Costumes will be limited to one per Guest.

This process pertains to Disney Store locations in U.S. and Canada until further notice. Please note, Outlet locations do not have the Elsa Costume in their inventory, and therefore will not be participating in the opportunity drawing process.

We anticipate Frozen product being back in stock in Stores come July/August and will continue to evaluate the need for these purchase methods to ensure the best possible Guest Experience.

In addition, or for those Guests who prefer to shop online, please continue to check as Frozen product is replenished weekly.

We thank you for your continued support and loyalty, and we hope you have a Magical day.

May the Fourth Be With You! Disney Store Celebrates Star Wars Day

By Official Disney Store Blogger, Apr 28, 2014 4:30 PM

This year, Disney Store is bringing the Force to Guests on May the 4th, the official Star Wars fan holiday!


At Disney Store locations nationwide, Guests will be introduced to the story and characters that started it all in Star Wars: Episode IV A New Hope with fun in-store activities, giveaways and promotions.

The first 100 Guests who visit a Disney Store location on Star Wars Day will receive a FREE Limited Edition Star Wars pin perfect for starting or adding to an existing collection.

Kids ages 3 and up are invited to learn about the “Ways of the Force” where they can:

  • Discover the Jedi Mind Trick and learn how Obi-Wan Kenobi uses it to serve the greater good
  • Master a Lightsaber through hands-on training
  • Help Luke Skywalker destroy the Death Star through an interactive experience on the Media Wall
  • Participate in a Medal of Bravery Ceremony

Disney Store will also release new exclusive Star Wars merchandise to the current assortment of product, including talking action figures. 

Stormtrooper Talking Action Figure Han Solo Talking Action Figure

But that’s not all! Throughout May, Guests will be introduced to characters from A New Hope with a collectible trading cards giveaway each week, available while supplies last. 

Be sure to check out all the action of Star Wars Day at Disney Store and embark on your own epic adventure!

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