The Buzz


By Official Disney Store Blogger, Jul 23, 2015 3:37 PM




Glendale, Calif. — July 23, 2015 — Disney Store today announced the all-new collections and Limited Editions set to launch at this year’s D23 EXPO 2015, Disney’s ultimate fan event held at the Anaheim Convention Center August 14–16. Located within the Disney Consumer Products Pavilion at D23 EXPO, the Disney Store shop will feature new and exclusive products showcased throughout more than 3,000 sq. ft. of retail space. New items celebrating everyone’s favorite characters will be unveiled each day throughout the weekend.


In addition to offering attendees the chance to shop special products not yet available to the general public, fans will also have the chance to meet the artists and designers who created these exciting new collections and be treated to the official Disney Store opening ceremony on Friday, August 14. During the ceremony, a special attendee will be chosen to “unlock imagination” at 9 a.m. alongside some of Disney's most famous characters.


D23 EXPO attendees will get a first look at collections making their debut at the event, including the next installment of the popular Disney Fairytale Designer Collection; a Limited Edition Doll Collection from ABC Studios’ television series Once Upon a Time; Toy Story 20th Anniversary; and Disney Tsum Tsum.


Highlights of the new collections include:


  • Disney Fairytale Designer Collection – Happily ever after meets happily evil in Disney Store’s newest series of the Disney Fairytale Designer Collection being previewed at D23 EXPO. Featuring five sets of Limited Edition pairs, these collector doll sets were designed by Disney Store artists and carefully crafted to capture the beauty and romance of fairytale friends and foes.


Available for the first time at D23 EXPO, guests can pre-purchase the complete set of five Hero/Villain pairs prior to the general public pre-sale beginning online Monday, September 14.


Following the preview at D23 EXPO, the doll sets will be released and available for purchase in stores and online starting September 29, with a new pair released each week. Each set is limited to an edition of 6,000 globally and comes with a Certificate of Authenticity. 


This line expands into a collection of apparel, mugs, journals, home décor and more, available to the general public in stores and online on September 14.


  • Once Upon a Time – Continuing the ‘heroes and villains’ theme, Disney Store will introduce the Once Upon a Time Snow White and Evil Queen Doll Collection, available exclusively at D23 EXPO. Limited to an edition of 300, the doll collection, inspired by ABC Studios’ television series Once Upon a Time, brings to life the beauty, magic and charm of the iconic fairytale characters from the show.


Exclusively for guests who purchase the doll set at D23 EXPO, Ginnifer Goodwin (Snow White) and Lana Parrilla (The Evil Queen) will be available for an autograph signing at the ABC booth on the D23 EXPO floor from 4 – 4:45 p.m. on Saturday, August 15. This special opportunity will be followed by the Once Upon a Time panel taking place in Stage 23 from 6 – 7 p.m.


  • Star Wars – Disney Store will launch an exclusive collection of Star Wars items at the EXPO on Friday, August 14. The collection will feature apparel, collectibles, and toys, including the Star Wars Elite Series, a new line of highly articulated and detailed die cast action figures, representing characters from Star Wars Episodes I-VI. The action figures will be sold individually at Disney Store locations beginning later this year; however, EXPO attendees have the opportunity to purchase the full set of Star Wars Elite Series action figures, which includes D23 EXPO-exclusive versions of R2-D2 and C-3PO.


Additionally at D23 EXPO, Disney Store will introduce Star Wars Legion Helmets, a series of eight vinyl collectible helmets inspired by the Star Wars Legion Helmet project launched in early 2014. Celebrating creativity and Star Wars, the project pulled together artists from across The Walt Disney Company, resulting in 300 stormtrooper helmets being transformed into diverse pieces of art, which inspired these collectible recreations – epic additions to every Empire.


  • Toy Story 20th Anniversary – In celebration of the 20th Anniversary of Disney∙Pixar's Toy Story, Disney Store gleaned art from the adored film’s archives to illustrate the evolution of the beloved characters, Buzz and Woody. Featuring toys, collectibles, apparel and more, this collection will be released at the Disney Store shop at D23 EXPO on Friday, August 14.


  • Disney Tsum Tsum – All-new collections of everyone’s favorite stackable plush will be unveiled at D23 EXPO, with one releasing each day in limited quantities in mini, medium and large sizes. In addition, limited-edition mini box series – exclusive to D23 EXPO – will be released along with each collection, and a Mickey Mouse Tsum Tsum mini vinyl figure will be available for $5 with any purchase, while supplies last.


Also launching at D23 EXPO is Disney Store’s “Disney 3D Print Studio,” which offers fans the chance to personalize figures, including Marvel’s Iron Man, with their likeness through the use of facial-scanning kiosks. The figures ordered at the event will feature packaging unique to D23 EXPO.


New this year, in an effort to minimize wait times for guests, D23 is introducing StorePass at select D23 EXPO shopping locations, including the Disney Store shop. A limited quantity of StorePass tickets will be available starting at 10 a.m. on Friday, August 14, and while they last, at the StorePass desk located adjacent to the StagePass distribution area in Hall A. Guests can visit’s “Things to Know” page for more details.


The Disney Store shop at D23 EXPO can be found in the Disney Consumer Products Pavilion. Additional details and updates about Disney Store D23 EXPO events and activities will continue to be updated on, on Facebook, and Twitter @DisneyD23.


To find a local Disney Store, guests can visit or call (866) 902-2798. Guests can also sign up for email alerts at, become a fan on Facebook or follow along on Twitter @DisneyStore.


Tickets for D23 EXPO 2015 are $74 for a one-day adult admission and $54 for children 3–12. Tickets for members of D23: The Official Disney Fan Club are $65 for a one-day adult admission and $48 for children. Multi-day money-saving tickets are also available. D23 Members can save as much as $112 off the price of admission, based on the purchase of four three-day tickets at the D23 Member rate. For more information on tickets and the ticket pricing structure for D23 Members and general admission, visit


About Disney Store

The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 70 Disney Store locations in Belgium, Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom, plus online stores,,,,,,, and Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit or follow us at and


About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our Company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.


About D23 EXPO 2015

D23 EXPO—The Ultimate Disney Fan Event—brings together all the worlds of Disney under one roof for three packed days of presentations, pavilions, experiences, concerts, sneak peeks, shopping, and more. The event provides fans with unprecedented access to Disney films, television, games, theme parks, and celebrities. For the latest D23 EXPO 2015 news, visit Presentations, talent, and schedule subject to change. To join the D23 EXPO conversation, make sure to follow DisneyD23 on Twitter, Facebook, Pinterest, Instagram, and YouTube, and use the hashtag #D23EXPO.


About D23

The name “D23” pays homage to the exciting journey that began in 1923 when Walt Disney opened his first studio in Hollywood. D23 is the first official club for fans in Disney’s 90-plus-year history. It gives its members a greater connection to the entire world of Disney by placing them in the middle of the magic through its quarterly publication, Disney twenty-three; a rich website at with members-only content; member-exclusive discounts; and special events for D23 Members throughout the year.


Fans can join D23 at Gold and General Membership levels at and at To keep up with all the latest D23 news and events, follow DisneyD23 on Twitter, Facebook, Pinterest, and YouTube.


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Media Contacts:


Erin Barrier, Disney Consumer Products



Jeffrey Epstein, The Walt Disney Company








OUAT D23 Queen Snow

OUAT D23 Queen Snow2


Introducing our new Tsum Tsum crew from Inside Out!

By Official Disney Store Blogger, Jun 02, 2015 10:30 AM

An emotional roller coaster just brought in these feel-good Tsum Tsum inspired by Disney∙Pixar's original comedy-adventure, Inside Out!

 *Due to the new crew craze, there is a limit of 2 per style per guest on the 1st Tuesday of every month.

Group_circle Group_w_bingbong


Directed by Academy Award-winner Pete Docter ("Up") and debuting in theaters June 19, 2015, Inside Out takes us to the most extraordinary location of all – inside the mind of Riley, who is uprooted from her Midwest life when her father starts a new job in San Francisco. Meet the little voices inside Riley’s head below. 


Meet Joy (and get ready to do the happy dance!)


Meet Sadness! Feeling blue? She’ll definitely cry with you.


Meet Anger! All's fair when this fiery emotion is around.


Meet Disgust! Trust us, she'll always be honest with you. 


Meet Fear! Having a personal safety monitor is pretty cool.



Start stacking your emotions now! :  Inside Out Tsum Tsum Collection 

About Inside Out 
Do you ever look at someone and wonder what is going on inside their head? Disney•Pixar's original new film "Inside Out" ventures inside the mind to find out. Based in Headquarters, the control center inside 11-year-old Riley's mind, five Emotions are hard at work, led by lighthearted optimist Joy (voice of Amy Poehler), whose mission is to make sure Riley stays happy. Fear (voice of Bill Hader) heads up safety, Anger (voice of Lewis Black) ensures all is fair and Disgust (voice of Mindy Kaling) prevents Riley from getting poisoned—both physically and socially. Sadness (voice of Phyllis Smith) isn't exactly sure what her role is, and frankly, neither is anyone else. When Riley's family relocates to a scary new city, the Emotions are on the job, eager to help guide her through the difficult transition. But when Joy and Sadness are inadvertently swept into the far reaches of Riley's mind—taking some of her core memories with them—Fear, Anger and Disgust are left reluctantly in charge. Joy and Sadness must venture through unfamiliar places—Long Term Memory, Imagination Land, Abstract Thought and Dream Productions—in a desperate effort to get back to Headquarters, and Riley. Directed by Academy Award® winner Pete Docter ("Monsters, Inc.", "Up"), produced by Jonas Rivera, p.g.a. ("Up") and featuring an original score by Michael Giacchino ("The Incredibles," "Ratatouille," "Up"), Disney•Pixar's "Inside Out" opens in theaters on June 19, 2015. 

Disney Store Grand Openings Are Happening Around You!

By Official Disney Store Blogger, May 29, 2015 3:21 PM

Over the past several months, eight Disney Stores have opened throughout the U.S. with exciting Grand Opening ceremonies featuring a festive new song, special appearances and a little bit of Pixie Dust to officially open the Store to Guests.

During the Grand Opening ceremony, one lucky Guest is invited to “unlock imagination” and officially open the Store. This tradition continues daily after Grand Opening day, giving Guests an opportunity to participate in a special and unforgettable Disney Store experience.

Providing fun for the whole family, FREE Mickey Ears are handed out to the first 500 guests and there is plenty of Disney entertainment with additional giveaways while waiting to meet everyone’s favorite Disney Characters!




Check out these upcoming magical Grand Openings near you!

Arden Fair Mall in Sacramento, CA on 5/30 – Appearances by Donald Duck and Daisy Duck

Lehigh Valley Mall in Whitehall, PA on 6/6 – Appearances by Mickey Mouse and Minnie Mouse 

Burlington Mall in Burlington, MA on 6/13 – Appearances by Mickey Mouse and Minnie Mouse

Fashion Fair Mall in Fresno, CA on 6/13 – Appearances by Donald Duck and Daisy Duck

Danbury Fair Mall in Danbury, CT on 6/20 – Appearances by Mickey Mouse and Minnie Mouse

Under the sea, we found a new Tsum Tsum Collection that is as perfect as can be!

By Official Disney Store Blogger, May 05, 2015 12:03 PM

It’s #TsumTsumTuesday and Disney Store is excited to introduce the newest collection …

From the independent and determined Ariel, to her handsome and witty Prince… The whole gang is here and ready for you to start stacking! 






Don’t forget to share your #TsumTsumTuesday photos with us for a chance to be featured on our page! Follow Disney Store now:




May the Fourth Be With You! Celebrate Star Wars Day With Disney Store

By Official Disney Store Blogger, May 01, 2015 3:05 PM

Looking for a way to celebrate Star Wars Day on Monday, May 4? Look no further!

Disney Store has a great lineup of activities and promotions planned that will really bring the Force!


  • To celebrate Star Wars Day, Disney Store will offer 30% off the entire Star Wars assortment both in-store and online starting TODAY through May 10, 2015.

  • Shop for all your favorite Disney Store Star Wars gear on Twitter via a digital product showcase launching TODAY. Be sure to follow @DisneyStore and @StarWars on Twitter for more details!

  • The first 100 guests who make a purchase at their local Disney Store in the U.S. on Star Wars Day (May 4, 2015) will receive a special Star Wars pin (limit one per guest per store).*

  • A special Stormtrooper Watch will be available for $8 with any purchase in-store and online, only on Star Wars Day.

Additionally, on May 4th, Disney Store locations nationwide will have an exciting atmosphere as music and clips play from the Star Wars films and television series. Guests will be able to take part in Star Wars-themed in-store events including:

  • Star Wars: A New Hope Story Time – Guests will receive a free Star Wars Page Clip if they attend*
  • Star Wars: Ways of the Force – An event where guests learn how to use the Force and help to fly a virtual X-wing
  • Learn to Draw R2-D2 – Guests leave with their very own drawing of this lovable droid
  • Spontaneous entertainment such as Trivia will also take place

So join in the fun and excitement at your local Store and online at to celebrate this fan-favorite holiday!

57010463158859268040793230Boba Fett Talking Figure

* All giveaways are subject to availability. Outlet Disney Stores will only host spontaneous entertainment.

Cinderella's Royal Ball In-Stores This Weekend

By Official Disney Store Blogger, Mar 06, 2015 6:00 AM

“Have courage, and be kind…”

In just one week, Disney’s “Cinderella,” a live-action feature film inspired by the classic fairy tale, will premiere in theaters across the US. To celebrate, Disney Store cordially invites Guests to Cinderella’s Royal Ball* on Saturday, March 7th at 10:30 a.m.11:30 a.m. and 12:30 p.m.

Disney's "Cinderella"

Those who attend this special in-store event are welcome to dress in their Royal best to take part in a series of lessons to learn that it takes more than wealth and appearance to be a Princess and Prince.

Lessons include:

  • Kindness – Practice the elegance of greeting others politely
  • Respect – Learn how to curtsy and bow
  • Courage – Discover basic fencing skills
  • The grand finale will be a waltz at the Royal Ball!

To share all the action and excitement, Guests are encouraged to take photos during the event and post via social media and tag @DisneyStore. Looking for fashion and accessories fit for royalty? Disney Store has everything you need, from costumes and shoes, to tees and hoodies!

We hope you will accept this royal invitation! 

Disney's "Cinderella"

*In US and Canada locations, excludes outlets. Please contact your local Disney Store to confirm participation.

D23 Expo Invites Fans to Join in Two Creative Contests

By Official Disney Store Blogger, Mar 05, 2015 12:00 PM

Exciting news, Disney fans!

D23: The Official Disney Fan Club just announced two contests* in celebration of D23 Expo 2015, which will take place at the Anaheim Convention Center on August 14 - 16.

Read on for details!

D23 EXPO Mousequerade Logo

MOUSEQUERADE invites fans to create their own Disney-inspired costumes and compete in the following categories: "Heroes Unmasked," "Once Upon a Costume," "The Wonderful Worlds of Disney," "Best of Star Wars," and "Weird, Wild, and Goofy!" The winner will receive a trip for two to Aulani, a Disney Resort & Spa.

D23 EXPO Design Challenge

D23 EXPO DESIGN CHALLENGE encourages artists to exercise their creativity with an artistic interpretation of Sleeping Beauty Castle in honor of Disneyland's Diamond Anniversary. Twenty-three finalists will be selected to display their artwork on the D23 Expo showfloor, and one lucky winner will be awarded "D23-Hundred Dollars" ($2,300).

Finalists in both competitions will receive a complimentary ticket to attend D23 Expo 2015, as well as one ticket for a guest of choice!

Visit for more details on these exciting contests and information about D23 Expo 2015.


*Contestants do not need to be D23 members to enter.


#TsumTsumTuesday Brings Frozen and Easter Collections

By Official Disney Store Blogger, Mar 03, 2015 10:30 AM

Happy #TsumTsumTuesday!

This month, Disney Store's Tsum Tsums bring us a bit of winter and a hint of spring with the new Frozen and Winnie the Pooh Easter Collections

Head over to to check out these sweet, stackably soft mini plush and the adorable Honey Pot Plush set.

Frozen Tsum Tsum Collection

Winnie the Pooh Easter Mini Collection


Winnie the Pooh "Tsum Tsum" Plush Set Winnie the Pooh "Tsum Tsum" Plush Set

Limited Edition Cinderella Dolls Inspired by Disney's "Cinderella"

By Official Disney Store Blogger, Feb 26, 2015 11:50 AM

Enter into an enchanted world of magic and adventure with the Limited Edition Cinderella Dolls, inspired by Disney's "Cinderella." 

Modeled after the likeness of Cinderella as portrayed in the film by actress Lily James, the Limited Edition Cinderella Dolls are carefully crafted by Disney Store artists to uniquely and exquisitely capture the essence of the character.

In theaters March 13th, Disney's "Cinderella" is a live-action feature inspired by the classic fairy tale that brings to life the timeless images from the studio's 1950 animated masterpiece as fully-realized characters in a visually-dazzling spectacle for a whole new generation.

Our Live Action Cinderella Limited Edition Doll will be available in select stores and online on Friday, March 13th. The Limited Edition Cinderella Wedding Doll will be available online on Friday, March 13th.

  Live Action Cinderella Limited Edition Doll


Live Action Cinderella Limited Edition Doll Live Action Cinderella Limited Edition Doll


Global Edition Size: 4,000        Price: $129.95 US / $139.95 Canada

While supplies last. Limited quantities. Limit 1 per Guest.

Limited Edition Cinderella Wedding Doll


Limited Edition Cinderella Wedding Doll Limited Edition Cinderella Wedding Doll


Global Edition Size: 500       Price: $500.00 US

While supplies last. Limited quantities. Limit 1 per Guest. Available online only.


NEW! Frozen Fever Arrives at Disney Store

By Official Disney Store Blogger, Feb 24, 2015 11:30 AM

Just in from the Kingdom of Arendelle...

For the first time in... well, ever, we have new FROZEN FEVER arrivals inspired by the upcoming short film that will premiere in front of Disney's Cinderella

Hop, skip and jump over to to see the cool new summer-inspired dolls, clothes, costumes and more! And on March 2, head into your local Disney Store to see the assortment on shelves.

Frozen Fever 2 in 1 Costume Set

Anna and Elsa Dolls Summer Solstice Gift Set Anna and Elsa Tee

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